Why is “Beautiful” important? Why is beauty Important?
Think about someone in your life that you find attractive. And don’t just think about him or her, close you eyes and visualize that person in your mind (ok now you can’t read, this worked better in a talk, open your eyes! Good, hi!). Think about how you feel around that person and how you usually interact with him or her. Are you happier around that person? Are you always willing to help him or her? When he or she makes a mistake, aren’t you all smiles and quick to dismiss it?
Or think about a beautiful product you love. For instance, think about your iPhone or your Google Pixel. Think about it’s luscious form, its awesome and bright high definition screen, its weight on your hand, the softness of its case, how does it make you feel? How do you interact with a beautiful iPhone as opposed to that ugly and bulky Nokia 3210 – weapon of mass destruction – that you used to have aeons ago?
Or think about your favorite app or website. Flipboard is one of my favorite apps and it’s been for a while. It provides an awesome experience for reading articles. What set it apart from other similar apps was its beautiful design and aesthetics. Is there any beautiful app that you love using? How do you feel when you’re using this app as opposed to other similar apps?
So Why is beauty important? Because beauty improves your User Experience.